¹Ì±¹ÀÇ Æ½Åå(TikTok) °ü·Ã ºñÁî´Ï½º 71% of Vietnam's Generation MZ is addicted to TikTok. Mobile, social network services(SNS), big data, mobile banking, app cards, virtual currency, foreign exchange remittance, and peer-to-peer (P2P) loans.
ÀÌÄ¿¸Ó½º(e-commerce) ºñÁî´Ï½º Vietnam¡¯s e-commerce market is expected to grow at an average annual rate of 17.4% between 2022 and 2025, reaching $23.2 billion by 2025.
ģȯ°æ(eco-friendly) °ü·Ã Á¦Ç° ºñÁî´Ï½º Eco-friendly brand opens the MZ generation¡¯s wallet. The proportion of environmentalists and environmentally conscious consumers is estimated to be around 35%.
ÀÎÇ÷ç¾ð¼(influence) Ȱ¿ë ºñÁî´Ï½º Influencer marketing is expanding. Only 30% of consumers trust general marketing advertising, while 90% trust recommendations from influencers.